The Administration Introduces Its New Fall Product Line

With Madison Avenue precision the Administration has started rolling out it's new fall product -- the coming war with Iran. Robin Wright reports in The Washington Post today that:

The Bush administration has begun mobilizing support for a third U.N. resolution that would impose tougher sanctions against Iran, as the top U.S. military and diplomatic officials in Baghdad said yesterday that one of the biggest and still unfolding surprises in Iraq has been the depth of Iran's intervention.

Iran is increasingly the backdrop in discussions about the future of Iraq, evident in congressional testimony this week by Gen. David H. Petraeus and Ambassador Ryan C. Crocker and in warnings from senior administration officials. In his speech to the nation tonight, President Bush is also expected to cite Iran's role in the region as justification for continued U.S. efforts to stabilize Iraq.

The Administration is "fearful" that increased sanctions might not work because of German opposition. The Bush Administration knows exactly what needs to be done. As Fox News reports:

A recent decision by German officials to withhold support for any new sanctions against Iran has pushed a broad spectrum of officials in Washington to develop potential scenarios for a military attack on the Islamic regime. . . .

Of course, since everything is political, the new war has to be timed to have the maximum impact on the American elections. The Jerusalem Post reports

that the date of preference for an attack against Iran is in eight to 10 months - after the US presidential candidates for both the Democrats and the Republicans have been chosen, but before the major presidential campaign kicks off.

Don't be surprised if you can't tell any difference between the Administration's roll out of its new war and GM's introduction of a new line of automobiles. Both are simply campaigns designed to sell products already on the assembly line.

There are certain advantages to a preemptive war including the creation and roll out of a full sales campaign. Mounting a well thought out sales campaign is rarely possible when the United States is responding to an attack. That must be something our CEO President learned at Harvard Business School.