Campaign Video of the Day -- September 20, 2007

I am posting the new Mitt Romney ad "Change Begins With Us" as campaign video of the day, not because I approve his message, but because it is pretty clear Romney is trying to stake out his claim as the Republican change candidate. Over the last 12-16 years your father's Republican party has been lead by real revolutionaries like Newt Gingrich, Tom DeLay, Grover Norquist and Karl Rove, men in love with raw power who have little regard for traditional Republican values. In this ad Romney evokes the traditional themes of the old time Republican party. Next year's election could represent the end of an era for Gingrich/Norquist Republicans everywhere. Read Joe's post below.



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More after the break.


I am not upset that Mitt is trying to brand Democrats as big spending and ethically challenged. This is politics. A politician always tries to convince folks that his opponent has all of his shortcomings. That kind of deflection is routine. That Romney thinks he needs to run as a change candidate at all reflects just how much damage the Rovian strategy of calling 50% plus one a mandate and the maladministration of George Bush have done to the Republican party. What is amazing is that the Republicans are still able to maintain the kind of party discipline we routinely see. Democrats were unable to do that back in the early 90s as they were being ushered out.

While the Republicans are trying to rebrand, Democrats have an opportunity to change the way people look at them. So far, given their utter helplessness in Congress, Democratic rebranding is nothing short of a flop. They seem to be doing their best to convince people they are a bunch of spineless, shortsighted weaklings worried about their own sorry asses.