Image is everything
They have decided that what the military really needs in
“Well, why not?” They must be thinking. “The American sheeple sure bought the “greeted with flowers and candy as liberators” hokum.
Since the whole “show of force” thing has proven to be wildly unpopular with the targeted consumers – the citizens of
The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.
Helmus and his co-authors concluded that the "force" brand, which the
Many of the study's conclusions may seem as obvious as they are hard to implement amid combat operations and terrorist attacks, and Helmus acknowledged that it could be too late for extensive rebranding of the
Can you even stand it? They went rushing into a country, destabilized the entire region, gave the Iranians a long-awaited victory in their war with
"Certain things do not translate well," the study warned. "Danger lies behind assumptions of similarity." A gesture Bush made during his 2005 inaugural parade -- the University of Texas "hook 'em horns" salute with raised index and pinkie fingers -- stands for the "sign of the devil" in some cultures and an indication of marital infidelity in others. A leaflet dropped to intimidate Iraqi insurgents, the study noted, "also reached noncombatants" and "gave everyone who picked it up the 'evil eye.' "
The arrogant bastards who ignored reality in favor of the alternate one they created think they can salvage this whole fiasco with a new image?
There is only one explanation…They must think Iraqis are as gullible and stupid as most Americans.